“I headed over to the site, which explains how it plans to cultivate edible meat from cloned celebrity tissue samples: “Isolating muscle stem cells, we grow celebrity meat in our proprietary bioreactors.” Then, it’s time to prepare the stuff: “In the tradition of Italian cured meats, we dry, age, and spice our product into fine charcuterie.” BiteLabs also encourages you to tweet at celebrities in hopes of getting them on board.
Wanting to share a quick laugh with whoever was behind the stunt, I emailed BiteLabs. Instead of a winking reply, I got a series of lengthy, sincere responses that had obviously been written by someone who’d internalized Silicon Valley’s vernacular, but didn’t overtly appear to be mocking it. They were signed only ‘Kevin from BiteLabs.”
Kevin says there are five employees who “are working full time on this” and that while there is no product ready for market, they are “100 percent serious in prompting widespread discussion about bioethics, lab-grown meats, and celebrity culture—this is very important to us. Making celebrity meat a reality from there will all depend on our ability to build a user-base.”