“GUARANA POWER is a soft drink developed by a farming cooperative in Maues, Brazil in collaboration with the Superflex collective. The drink contains guarana, a plant native to the Amazon whose fruit has long been harvested by indigenous communities for its medicinal and invigorating properties. The farmers have had to organize themselves against a cartel of corporation whose monopoly on purchase of the raw material has driven the price paid for guaraná seeds down by 80% while the cost of their products to the consumer has risen. Besides, the beverage these companies sells is only a sugary, diluted energy drink. GUARANÁ POWER attempts to use the strategies of global brands as raw material for a counter-economic position, to preserve local economy and the livelihoods of the farmers and to reclaim the original use of the Maués guaraná plant as a powerful natural tonic.”

Aldus we-make-money-not-art.com.